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NEC Australia appoints new advertising agency as part of strategic marketing push |
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Release Date : Thursday, 02 Jul 2009
News Source : Will Clarke, NEC Australia
NEC focuses marketing investment to rejuvenate brand
Melbourne, 2 July 2009. NEC Australia today announced the appointment of communications agency LOUD, as part of a renewed focus on marketing aimed at raising its brand awareness amongst the business and ICT community.
The objective is to help to regain NEC’s rightful position as one of the country’s leading ICT innovators working across the private and public sector. NEC will work with LOUD to reinvigorate it’s brand and market position through marketing, communications and advertising campaigns to further cement the company as one of Australia’s leading suppliers of ICT products and services,
Craig Norton, General Manager of Marketing, NEC Australia said: “Since I came on board at NEC about a year ago, I’ve heard the company continually referred to as one of Australia’s biggest secrets. It’s our intention to uncover that secret through a strategic, integrated marketing program that will inform and excite the market about NEC and the breadth and depth of our product and service offerings. A number of these world-leading innovations are developed right here in Australia for both the local and export markets.
“One of the key things that NEC has recognised is that to continue to be successful, we need to make a real commitment to marketing and the appointment of LOUD is evidence of this shift. I am excited that we will be able to tap in to LOUD’s extensive advertising and branding expertise to bring our marketing strategy to life. Working together we will now be able to tell the NEC story to the ICT and business community and to complete our business transformation.”
LOUD will assist NEC to take a leadership position and build trust amongst Australia’s business and technology communities. LOUD’s pragmatic approach and proven track-record in brand rejuvenation helped them win the business.
Chief Operating Officer of LOUD, Lorraine Jokovic, said: “NEC is truly a surprising and innovative organisation, When they first opened their doors to show us what they do, we were amazed to learn about the pioneering technologies and services they have been involved in delivering both in Australia and abroad. People are simply unaware. It is something of a ‘sleeper’ brand with so much potential and has many great stories to tell. The aim of the overarching strategy is for NEC’s achievements to reverberate amongst target audiences. We are excited at the opportunity we have been given to renew the brand and reacquaint the market with NEC.”
LOUD will line up on the NEC roster alongside PR agency n2n Communications and media agency DWA. Norton sees the integration and collaboration across marketing, advertising and PR as crucial to the NEC’s success.
For media enquiries please contact:
Will Clarke
NEC Australia Pty Ltd
Tel: 03 92714172
Email: will.clarke@nec.com.au
Alec Stanwell
n2n Communications
02 9213 2305
astanwell@n2n.com.au
Visit http://www.nec.com.au/news for more information and follow NEC on Twitter @NEC_Australia
About NEC Australia – www.nec.com.au
NEC Australia is a fully owned subsidiary of NEC Corporation. NEC Corporation operates in 44 countries around the world, employing over 150,000 people with annual revenues in excess of $US45 billion. In Australia NEC researches, develops and deploys advanced IT/Network communication solutions and services tailored to business and government. Its product range includes IPPBX, Broadband Access Systems, Digital Signage, Systems Integration and Hosted Application and Network Services amongst many others.
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